The career paths are oriented toward either creating value, communicating value, or delivering value.  For example, a student interested in communicating value, and in particular a career in digital marketing, might consider selecting from the list of courses provided below.  However, there is no requirement to only select from the courses that are listed under a specialty area - the list is truly just for informational/advising purposes. The one required course for all graduate students is MKT7200 Marketing Core. 
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For more information on the marketing contraction and course requirements, please click here