The career paths are oriented toward either creating value, communicating value, or delivering value. For example, a student interested in communicating value, and in particular a career in digital marketing, might consider selecting from the list of courses provided below. However, there is no requirement to only select from the courses that are listed under a specialty area - the list is truly just for informational/advising purposes. The one required course for all graduate students is MKT7200 Marketing Core.
For more information on the marketing contraction and course requirements, please click here
For more information on the marketing contraction and course requirements, please click here