Professor Bravo's Marketing Management Class Takes On A Huge Project for Friends of The Children

Things have been heating up over the last few weeks in Professor Sandy Bravo’s Marketing Management Class. Students have been presented with a challenge unlike any other they’ve faced in their academic careers -- they must build a marketing campaign from scratch for the non-profit, Friends of Children (https://friendsofchildreninc.org/). The goal: to bring awareness of the plight of children in foster care.

Students who arrived early to class were immediately confused by what they saw. Professor Bravo had placed a single trash bag on the desk of each student. As students trickled in, they became curious what the trash bags had to do with that day’s class. Professor Bravo presented a stunning visualization of just how serious the issue of the foster care system in our country is.
She explained that a trash bag was the one singular thing that remained constant in the life of a foster child.  As the child moved from home to home over many years, the trash bag contained all the child’s belongings and was the one constant in their lives. Inspired by the need to help these kids, the Marketing Management students are competing in teams to present campaigns to the client, Jane Lyons, Executive Director of Friends of Children. The winning team’s campaign will be implemented on social media and endeavor to teach the nation about the plight of foster care children