Marketing Panel Photos

View the rest of the photos from the Marketing Panel event last week!

Professor Bravo welcomes the students and introduces the panel members!

Sasha Hartman is a 20-year veteran of the advertising industry – over a decade of
which has been at Arnold. She began her career on Volkswagen in the ‘90s and
helped launch VW’s foray into the SUV category, leading the fully integrated debut
of the Touareg. Driven by the success of the “Drivers wanted” campaign, Sasha
was chosen to run the Dunkin’ Donuts account at Hill Holliday. She and her team
were able to grow year-over-year comp sales the entire five years of her tenure.
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From coffee to the complex category of insurance, Sasha transitioned to Liberty
Mutual. Under her leadership, the team developed a unified global brand, and
activated marketing programs and content systems in LatAm, Asia Pacific and
Europe. Most recently, Sasha ran the CenturyLink account at Arnold, the country's
second largest telecom provider and a Fortune 500 company.

Kristin Greene is Co-Founder and Director of Marketing for Untold Brewing, a
microbrewery in Scituate, MA that opened in October 2017. She is responsible
for developing the Untold brand, website, and social media presence to spread
the good word of Untold to her fellow craft beer lovers and bring new customers
into the taproom. Previously she worked in marketing and sales for Google and
the New England Patriots, and is a graduate of Colby College.

Pablo Gonzalez – B.S. Industrial Engineer and Babson MBA ‘13 - Managing
Director – Sunuts / Yömms

Pablo a result driven, consumer-oriented professional with a strong record in
product development, marketing and operations management is responsible for
setting and directing the overall strategy for Yömms Snack Brand in the USA and
Mexico as well as building, leading and developing the senior executive team of both
operations.
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With over 12 years experience in the auto industry, retail and consumer packaged
goods, Pablo has international experience and a deep understanding of the US and
Mexico markets. He is passionate in delivering customers with the right product at
the right time and at the right price while exceeding expectations.

All the panel members end the presentation by sitting down and answering student questions