Marketing Management's Collaboration with Babson Women's Rugby

The Babson Marketing Division has been giving students in all sections the chance to dive into real world issues and projects to be solved with modern marketing tactics. One such example of this has been taking place quietly in Professor Sandy Bravo’s Marketing Management elective for upperclassmen. Marketing Management’s primary focus is in overall marketing strategy and mobilizing that strategy using the most up-to-date marketing tools and practices. Once the skills are built and reinforced, students are then given real world issues to work with. The class encompasses everything from personal branding, to communication/ presentation skills, to client management.

    This semester, the class is tackling a real world problem that hits pretty close to home -- increasing the number of BABSON WOMEN RUGBY PLAYERS. The coach of the team has quite a tough job to do simply with coaching, and was looking for an innovative and entrepreneurial way to recruit new members into the program for next year. By the end of the semester, groups of marketing students will turn in a turnkey marketing plan and make a presentation to the client, who will determine the “winner.”  According to one student, “This is the best project ever!” Stay tuned to see which group wins!