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Babson Marketing

Babson College Marketing professors have an impressive record of research activities and publications.  Covering a variety of interesting topics, a few of the more recent articles are summarized below.  To read each article in its entirety, click on the link provided at the bottom of each summarized article.  Enjoy!

Marketing Management's Collaboration with Babson Women's Rugby

11/9/2018

4 Comments

 
The Babson Marketing Division has been giving students in all sections the chance to dive into real world issues and projects to be solved with modern marketing tactics. One such example of this has been taking place quietly in Professor Sandy Bravo’s Marketing Management elective for upperclassmen. Marketing Management’s primary focus is in overall marketing strategy and mobilizing that strategy using the most up-to-date marketing tools and practices. Once the skills are built and reinforced, students are then given real world issues to work with. The class encompasses everything from personal branding, to communication/ presentation skills, to client management.

    This semester, the class is tackling a real world problem that hits pretty close to home -- increasing the number of BABSON WOMEN RUGBY PLAYERS. The coach of the team has quite a tough job to do simply with coaching, and was looking for an innovative and entrepreneurial way to recruit new members into the program for next year. By the end of the semester, groups of marketing students will turn in a turnkey marketing plan and make a presentation to the client, who will determine the “winner.”  According to one student, “This is the best project ever!” Stay tuned to see which group wins!
4 Comments
the best essays link
7/17/2019 05:45:22 pm

I have never knew that that different industry can work together and fruit into a good one. The rugby team is a good way of exploring the marketing industry. In fact, since marketing is evolving and making it to the new level we must take extra effort too and dive in to new perspective. It was such a good game that we let rugby girls explore the real world like personal branding, presentation skills and others. Keep up the good work!

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Debbie Carrizales link
8/28/2019 07:02:50 am

i can't wait for 2019 rugby world cup matches.

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8/22/2020 03:54:12 am

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Mr SEO link
10/1/2020 03:59:15 am

The more business development tips and website techniques with us,thanks for developing the excellent techniques as well. We can follow the site for more web traffic and great objectives with us.

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