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Babson Marketing

Babson College Marketing professors have an impressive record of research activities and publications.  Covering a variety of interesting topics, a few of the more recent articles are summarized below.  To read each article in its entirety, click on the link provided at the bottom of each summarized article.  Enjoy!

Faculty Profile: Professor Ottley

12/7/2018

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Professor Gary Ottley started his career at Babson College as an MBA student on a Fulbright Scholarship. After graduating from Babson and spending some time working in Marketing Consulting, Professor Ottley came back to Babson to come and teach Brand Management at the MBA level. After about 5 years teaching exclusively MBA classes, he transitioned into teaching some of the core marketing classes at Babson’s undergrad level. Since then, he’s been a staple in Babson’s Marketing Division and uses his passion for teaching to deliver engaging lectures in both the undergraduate and graduate level marketing courses. Professor Ottley loves to spend his free time taking photographs, reading for fun, and hanging at home with his wife and kids.
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4/7/2019 04:08:40 am

Marketing is the field that I have chosen to major in. Well, it was not really my field of interest, but I did manage to love it. At first, I never really had any enthusiasm to learn it, in fact, I would always cut classes. However, after winning a marketing competition, something inside me just started to love it. Today, I focus on becoming the best student possible, I want to be a member of a proud marketing firm in the future.

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