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Babson Marketing

Babson College Marketing professors have an impressive record of research activities and publications.  Covering a variety of interesting topics, a few of the more recent articles are summarized below.  To read each article in its entirety, click on the link provided at the bottom of each summarized article.  Enjoy!

Marketing Concentration Spotlight: Jack Dewitt '18 Reflects on his Babson Marketing Journey

4/9/2018

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​For Jack Dewitt, current Babson senior, deciding to concentrate in Marketing at Babson was a pretty easy decision. Though he described himself as someone who had always been into sales, his marketing concentration and expertise were already paying dividends for him long before graduation. 

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