Can Babson’s Undergrad Service Marketing Class Help The Museum of Fine Arts?

This semester Babson’s Service Marketing Class, taught by Professor Hill, has agreed to take on what could be one of the most challenging projects we’ve seen to date. The class will be working on a marketing consulting project for the Museum of Fine Arts in Boston. Today’s art organizations are struggling with attracting Gen Z consumers so Professor Hill’s Service Marketing Class is taking on the challenge of creating a marketing plan for attracting this market. Students will conduct research on Gen Z, visit the museum to identify pain points, and propose service innovations that will garner excitement in a younger generation. 
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The students are currently just getting underway with this project, but the question remains: will they be able to pull it off? With all of the excitement surrounding the project, the Babson marketing community is looking forward to seeing the results of the project at the end of the semester!